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Kids Safety Superhero Campaign

Updated: Jan 15, 2021

Safe Kids Missoula Coalition launching Safety Superhero Campaign recognizing safe behaviors.

Missoula, MT — Safe Kids Missoula introduced a new Safety Superhero Campaign on Monday, Wednesday, January 6, 2021. The campaign will recognize children who practice safe behaviors like buckling up in a vehicle, wearing a helmet while biking, or looking both ways before crossing the street. These behaviors are important steps to prevent injury, the leading cause of death for children in the United States and in Montana.

“Safety is not only my responsibility to practice, but my responsibility to teach my children and grandchild so that we, as a family, can be safe” stated Coalition Lead Coordinator, Kevi Berger.She shared that collectively, her family has been in over 20 car crashes and span three generations.She realizes the importance of teaching safety and the power of praising those who participate in safe behaviors.“We really wanted to create a program that is family inclusive, allows for safety discussions and increases awareness of the many ways of keeping ourselves and families safer.That is why we want to get the adults involved via the nomination process, praise the youth, and also publicize the safety stories on our social media sites.This way we can continue conversations and encourage safe behaviors.”

Safe Kids Missoula, a coalition of more than 30 community organizations and agencies, is dedicated to protecting children from preventable injury. The campaign is designed to engage community members in normalizing and promoting safe practices with children and others.

Safe Kids Missoula will begin accepting applications on January 7, 2020, with January’s Superhero chosen no later than February 10, 2021.Applications will be accepted on a rolling basis with monthly Superheroes chosen and announced by the 10th of the following month. Each child nominated will receive a Certificate of Heroism and up to two children will be chosen to be the Safety Superhero of the Month. The monthly Superhero winners will receive a gift pack with small toys and goodies along with safety information. The winning children will also be featured on social media and in Safe Kids Missoula’s quarterly newsletter.

Parents and caregivers can nominate a child by completing the nomination form at For more information about the Safety Superhero campaign, call Kevi Berger at 406-926-2522 or visit

For more information contact: Kevi Berger 406-926-2522


About Safe Kids Missoula

The Safe Kids Missoula Coalition, a member of the Safe Kids Worldwide global network, is led by Foundation for Community Health and includes safety experts from more than 30 nonprofit and government agencies dedicated to protecting kids from preventable injuries—the number one cause of death for children in the United States. The Coalition works together to increase awareness and create safer environments with the goal of preventing traffic injury, drowning, poisoning, child gun access and more. For more information, visit

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